Role Summary
The Assistant Marketing Manager is responsible for developing and executing integrated marketing initiatives to enhance brand awareness, customer engagement, and business growth.
The role covers retail marketing activities, content development, social media and digital marketing, public relations and event management.
Key Responsibilities
Content Development & Brand Communications
- Create and manage marketing content, press releases, promotional materials, and brand communications across various channels.
- Curate engaging and relevant content that strengthens brand positioning and customer engagement.
- Maintain consistency in brand messaging and tone of voice across all platforms.
- Develop content calendars and support campaign planning and execution.
Marketing Campaigns & Creative Development
- Develop creative marketing ideas and promotional programs to drive brand awareness and customer acquisition.
- Lead seasonal and thematic campaigns, particularly during key promotional periods (e.g. April–May and October–November).
- Monitor campaign performance and provide recommendations for continuous improvement.
Social Media & Digital Marketing
- Manage the company’s social media platforms, including content planning, publishing, community engagement, and performance tracking.
- Create engaging short-form video content for social media
- Develop and execute social media campaigns across Instagram, Facebook, Xiaohongshu, and other relevant platforms.
- Stay updated on social media trends, best practices, and emerging content formats to maximize audience engagement and reach.
- Monitor campaign and content performance, providing insights and recommendations for continuous improvement.
Event Management
- Develop event concepts, content, and communication materials.
- Plan and execute marketing events, brand activations, launches, VIP functions, and customer engagement activities.
- Coordinate with vendors, agencies, media partners, and internal stakeholders to ensure successful event execution.
- Manage event logistics, budgets, and post-event evaluations.
Retail Marketing
- Develop and implement retail marketing initiatives to drive store traffic and enhance customer experience.
- Organize styling events, seasonal promotions, festive campaigns, and in-store marketing activities.
- Collaborate with retail operations teams to ensure effective execution of campaigns at store level.
Public Relations
- Draft and distribute press releases and media communications.
- Build and maintain relationships with media, influencers and business partners.
- Coordinate PR activities, media events, and brand exposure opportunities.
- Monitor media coverage and evaluate PR effectiveness.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Business Administration, or related disciplines.
- Excellent copywriting and content development skills.
- Strong experience in social media content creation, including short-form videos, Reels, photography, and basic video editing.
- Strong experience in social media and digital marketing.
- Proven experience in event planning and execution.
- Experience in fashion, luxury, lifestyle, beauty, or retail brands is preferred.
- Strong project management, communication, and interpersonal skills.
- Creative, proactive, and detail-oriented.
- Good command of English and Chinese (written and spoken).
We offer excellent career prospects, competitive salary and fringe benefits to the right candidate. Please apply in strict confidence by sending personal resume together with salary expected and date available
by e-mail to: hrd_hn@harveynichols.com.hk
We are an equal opportunity employer and welcome applications from all qualified candidates. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Human Resources Division.